Digital signage, sometimes called electronic signage, refers to display technologies like LED walls (or video walls), projection and LCD monitors to vividly display webpages, videos, directions, restaurant menus, marketing messages or digital images.
Digital signage functions in different settings — public spaces, museums, sporting arenas, churches, academic buildings, retail stores, corporate spaces and restaurants — to offer wayfinding, messaging, marketing and outdoor advertising.
Digital signage can be used to provide public information, convey internal communication or share product information to enhance customer service, promotions and brand recognition. It’s a powerful way to influence customer behavior and decision-making, while also enhancing consumer experiences through interactive screens.
Now that you know what digital signage is, take a look at a few of our favorite ways it can be used:
Digital signage displays are a great place to feature promotions for products, services, events and sales. Since multimedia screens use video and animation in addition to rotating graphics, advertisers can incorporate digital signage content featuring static ads, product demonstrations or video testimonials. Retail settings are one of the most common places where you’ll see digital signage.
While paper menus or fixed displays are still common, businesses can artistically list their service offerings on digital displays. With digital signage, restaurants, salons, spas, auto repair shops and fitness studios can offer rotating content and information on walls, windows or a dazzling digital screen.
Social Media Streams & News
Bring the online world into the office with social media integrated digital signage. Sync the screens with your Facebook, Twitter and Instagram feeds and artistically curate hashtag mentions to propel your brand into the real world. Fans get an opportunity to see their contribution featured in real time, and your content becomes a welcome source of information.
Company memos for Recognition
Rather than sending emails or paper memos, you can share updates via digital screens mounted in employee areas including lounges and break-rooms. It’s not only quick and efficient but improves communication and workplace morale. Compared to text-heavy documents, people tend to pay more attention to engaging, visual-based content. When paired with tools like Hoopla, sales teams can check their rankings on the big-screen regularly. When a deal is closed, everyone knows!
Calendars & Event Schedules
Hotels, shopping malls, universities, offices, theme parks and healthcare facilities can leverage digital content to create calendars that share event or work schedules as well as upcoming appointment times. This keeps visitors informed about daily activities while saving your staff time previously spent fielding questions.
Digital signage content is an essential resource for any modern organization. Aside from helping people find their way, directories also make it easy for them to access what they need. Incorporating a directory into wayfinding screens is an incredible way to condense huge wall directories and make it possible for guests to get whatever they need quickly and with minimal stress.
With digital directories, users don’t have to struggle to find a physician or office. All they need is to enter a name, filter their options, and get only the specific information they want.
If you’re interested in implementing digital signage, there are a few questions to consider first:
When you’re ready to get started, there will be several areas you’ll need to explore to kick off your project:
Digital signage projects should be planned and executed by professionals, especially if your project has a complicated scope. An installation partner will be able to identify the feasibility of your goals, suggest the right technology and ensure proper setup.
More on Digital Signage Software
Beyond selecting the right hardware, like the perfect display screens and mounting systems, you’ll need software tools to actually show off your content.
A content management system (CMS) is one of the easiest tools that you can use to organize and present your content. WordPress, Squarespace and Wix are well-known CMSs. Depending on your system, you may also have the option of using media player software.
Also, consider the scope of your display network. For projects that include multiple displays in several locations, a device management software system will give you control of your network remotely.
A Note on Costs
Many businesses avoid using digital signage assuming it’s too expensive but advances in technology have lowered costs on solutions like large LED video walls, making them attainable for many businesses.
Digital signage has multiple applications for businesses, from marketing to morale to maps. With digital signage, you have the power to get your message across in a vivid, entertaining and captivating manner. If you’ve been searching for ways to kick-start your marketing messages, energize your team or stand out in any space
There are many components to a digital signage solution, but these can be covered in a few broad categories:
It can be a confusing process! Coming up with the idea of creating a digital signage network, whether for revenue, branding, education or information is complex and therefore time-consuming.
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